We believe the success of any project relies on a thorough and detailed planning. We checklist through our proprietary questionnaire to get all specifications for your site. This tool is also very helpful because it brings up ideas to our clients, which they may not have considered.

All elements of design, applications, and ongoing success depend on your site being developed based on goals. We recommend traditional marketing principles as they apply to online media and we have considerable experience in structuring sites to direct audiences towards goals. Some items to consider:

• What do you want your web site to help you achieve?
• Do you want it to increase awareness? Generate referrals? Expand your reach?
• Do you need fundraising? Increase or add value to membership in an organization?
• Are you selling products or services online?
• Do you want your site to save you money? Offer customer or vendor support? Replace an administrative function?
• Who are your target audiences?
• Are you upgrading or expanding an existing site? How is it not performing?
• What are the obstacles to overcome for your company or industry?
• Who are your competitors?

We help you map out an organization chart of navigation and content. With it we can also provide a thoroughly detailed, line-item quote and production schedule.

We interview you about all specifications regarding design, feature development, database issues, promotion, statistics, maintenance and the proper hosting environment.

Our process is organized into the following outline:

I. Planning: Background & Set-up

• Background
• Objectives
• Needs Specifications
• Project Start-up (domain, hosting, materials, schedule)

II. Design: Visual Design & Content Production

• Visual Designs
• Template & Style sheet Creation
• Content Production

III. Development: Web Application Development

Components specific to each project

IV. Promotion: Advertising and Promotion

V. Maintenance and Assessment: Web Site Maintenance and Performance